What strategies would enable a continual increase in the number of hits?

  • Constant site updates in order to improve web usability.
  • Appropriate keyword searches: statistical analyses of the terms used in order to reach specific content within the site.
  • Periodical revision of the meta tag descriptions.
  • Reporting of advertisements in the industry portals and main social networks.
  • Website optimisation of search engines by means of targeted SEO and SEM activity, based on the data provided by Google Analytics.